Struggling to turn your marketing goals into action? You’re not alone. Many businesses have big ambitions but lack a structured strategy to bring them to life. The good news? You can now use ChatGPT as your strategy partner to develop a clear, actionable marketing plan—step by step.
In this post, we’ll walk you through a 6-step marketing framework you can use with ChatGPT to go from rough ideas to execution-ready plans.
Step 1: Define Your Objective
Start by clearly stating your situation and a rough goal. ChatGPT can help push back on vague or unrealistic targets and turn them into one SMART objective (Specific, Measurable, Achievable, Relevant, Time-bound).
Prompt to try:
Here’s the situation and rough goal: [insert]. Push back on anything vague or unrealistic. Then write 1 clear SMART objective and flag any blockers I’ve missed.
Why it matters: Without a clear objective, even the best tactics will miss the mark.
Step 2: Set Your Success Metrics
Once your goal is locked in, you need to define how success will be measured. Ask ChatGPT to give you 5 metrics—both leading (e.g., engagement) and lagging (e.g., sales). It should label each as primary or secondary and flag any conflicting or weak signals.
Prompt to try:
Based on this goal, give me 5 metrics — mix of leading and lagging. Label each as primary or secondary. Flag any conflicts, weak signals, or tracking issues.
Why it matters: Without metrics, there’s no way to know if your strategy is working.
Step 3: Sharpen Your Message
Marketing without a clear message is like shouting into the void. Clarify what you’re offering, who it’s for, and why it matters now. Then ask ChatGPT to help craft a positioning statement, identify 3 messaging pillars, and eliminate anything generic.
Prompt to try:
Here’s our offer, who it’s for, and why it matters now: [insert]. Write a sharp positioning statement, 3 messaging pillars, and call out anything vague or generic.
Why it matters: Strong messaging builds clarity and trust.
Step 4: Write Your Strategy
Now it’s time to connect the dots. Share your full context—your goal, target audience, product, and constraints—and ask ChatGPT to write a high-level strategy. This includes key channels, campaign angles, and sequencing.
Prompt to try:
Here’s the full context: [insert goal, audience, product, and constraints]. Write a high-level marketing strategy that ties everything together. Include key channels, angles, and sequencing.
Why it matters: A clear strategy ensures all efforts are aligned and purposeful.
Step 5: Evaluate Your Tactics
Tactics are your action steps—but not all of them are created equal. List your proposed tactics and ask ChatGPT to evaluate each based on impact, priority, and risk. It should help you spot anything misaligned, risky, or low-leverage.
Prompt to try:
Here’s our tactic list: [insert]. For each one, return: short description, expected impact, priority (high/med/low). Flag anything misaligned, risky, or low-leverage.
Why it matters: Prioritization ensures you’re investing in what works.
Step 6: Build the Execution Plan
Finally, bring everything together into a practical, task-based execution plan. ChatGPT can help you assign owners, set deadlines, and map out dependencies. It can also flag any gaps or sequencing issues.
Prompt to try:
Here’s the final strategy, tactics, and timeline constraints: [insert]. Build a task-based action plan — include owners, start/end dates, and dependencies. Flag any gaps or sequencing issues.
Why it matters: Great strategy means little without execution.
Final Thoughts
Using ChatGPT to create a marketing plan helps marketers move from vague ideas to focused, strategic execution. With the right prompts, you can get feedback, sharpen your thinking, and reduce planning time dramatically.
Whether you’re a solo entrepreneur or a growing team, this 6-step framework empowers you to build smarter marketing plans with confidence.